Influence Generator Program

Disruptive Brand development program that makes influence inevitable

We are all so busy with managing our regular workflows and putting out fires that it’s hard to make space for strategy, planning, or anything that isn’t day-to-day execution.

That’s why our foundational Influence Generator program is so valuable. It helps teams strategize and develop your brand together—achieving understanding, definition, and agreement in one cohesive process vs. having to go back and forth for months—or worse, never complete this most important work.

The program takes you through six meticulously engineered steps to deeply understand and align yourself, your brand, and your customers.

This is how you find and assume the superpower of influence. Your messaging becomes clear. Your targeting, precise. Your brand identity resonates exactly the way you dreamed. Your audiences are drawn to you like never before.

Who this program is for

The Promise of the Program

You will deeply understand yourself, your brand, your customers—and ultimately discover the superpower of influence. Experience the amazing ease with which customers choose and use your offerings.

The comprehensive Influence Generator Implementation Playbook is your takeaway, containing all the brand DNA you encode during our game-changing workshops.

Achieve understanding, definition, and agreement in one all-inclusive, expertly guided process vs. having to go it on your own and achieve less than satisfactory results—or worse, no results at all.

At Influence Engines, we feel deeply that business builders and marketers are agents of accomplishment. They help people solve problems and get things done.

To do that well, they have to care deeply about the people they want to help, listen to them, understand them—empathize with them.

It’s a business builder’s job to influence peoples’ attitudes, attentions, and behaviors, and help them manage their uncertainty to make easy choices.

What many business people don’t realize—or if they realized it once, they’ve forgotten—is that the degree to which they are successful is directly related to the degree of empathy that infuses their brands, how they do business, and ultimately, their products and services.

Overview of Program Steps

Core Self Discovery

Most business builders at one time or another formulate a mission statement or list of core values but this is different.

This starts with you.

For the business you build to succeed, you must first identify your personal driving forces.

We use our Embrace Uncertainty Workshop to root you in the solid ground of your:

Purpose
Mission
Vision and
Values

Because if you don’t know your “why,” chances are your customers don’t, either.

Brand Discovery

Once we have identified your personal core elements, next we determine how they manifest in your business—starting with discovering and defining your brand.

We start by aligning on the difference between your brand and your brand identity.

Then we define the attributes of your brand and cluster them in an exciting exercise that ultimately leads to your brand essence, narrative, and definitive brand statement.

Audience Discovery

We gain empathy to understand and profile your customers, as it requires recognizing and understanding their points of view, which we enter through their:

Story
Demographics
Needs
Goals
Affinity map
Empathy map

We create customer profiles comprising their story, demographics, needs, and goals and then map their affinities and our empathy for what they think, hear, say, and do aligns with their values.

Empathy leads to insight
Insight leads to opportunities
Opportunities lead to new business ideas

These elements create a narrative that helps establish why your solution will be relevant to your customer.

Goal Setting

Once you are steeped in your brand essence, aligned with your audience, and know your influence channels, messages and designs, our Goal Setting workshop will set you up for action.

Together we identify your:
- Impact Goals
- Efficiency Goals
- Awareness Goals
Filter them by business/customer needs by creating an affinity map.
Prioritize them using the CARVER Matrix.

Influence Discovery

Find connection for the purpose of alignment with data matching at the intersection of customer needs and your business goals.

This is where we tie the objectives for your brand to the needs of your audiences to identify ideas/features sets.

We then prioritize these strategic ideas across the categories to identify your priorities.

Brand Experince

Mapping the key channels and messages through which you influence your primary audiences and deliver your brand essence fundamentally impacts how your audiences make choices about your business and act on them.

We look at six phases of your relationship with each audience (aka the customer journey):

Discovery
Engagement
Action
Loyalty
Recommendation
Advocacy

…and then map the channels you use—or should use—to influence its choices. They align your messages and designs with your audiences in those moments and mindsets.

Frequently Asked Questions

What is the Influence Generator Program all about?

Our workshops help teams strategize and plan together, achieve understanding, definition, and agreement in one process vs having to go back and forth for months.

Can the steps in the program be implemented piecemeal, or do they all build on each other?

The honest answer is: both.

Each and every step in the program is valuable and effective on its own. Our goal is to help get your brand strategy to a professional level of functionality by the time the program ends.

Once you finish the program and start leveraging the Influence Generator implementation manual, you’ll notice a constant stream of new insights about how to use it. The program then becomes self-improving, since you can further refine and document ways to improve your Influence Engine.

How much time will this program take?

It typically takes a 5 person team two to three full days. Individuals typically take two full days.